For years, personal branding advice revolved around “scaling your reach”, growing bigger audiences, more followers, wider visibility. But the trend is shifting: it’s no longer about how many, but how deep.
Micro-influence is on the rise. Instead of appealing to everyone, professionals are carving out specific niches — whether that’s sustainable design, remote leadership, or fintech innovation. By going niche, they’re building smaller but highly engaged communities.
The benefits are higher trust, better opportunities and stronger relationships. Niche audiences see you as a go-to authority. Brands, clients, and employers value specialists. Engagement feels authentic when numbers are manageable.
Practical steps for finding your niche:
- Identify your intersection of expertise and passion.
- Create content tailored to your community’s specific challenges.
- Cultivate two-way dialogue, not just one-way broadcasting.
In 2025, being “big” is less important than being essential in your corner of the world.
