a personal brand strategy might just be the edge you need for continuing professional success. beyond exceeding expectations in your role and daily activity at work, a strong personal brand presence can further market your value to those you work with, or those who can help you move forward in your career.
its becoming increasingly standard within the employment process and when screening for progression opportunities to review a digital footprint and to learn more about a candidate than what is written in a cv or performance notes. there has been a nominal shift from the old reference-based philosophy to an increased trust in online records. So having a strong suite of digital assets that collectively represent you in the form you would like is more essential than ever.
a strong digital footprint featuring achievements and values that align with an organisation's objectives is a resource that enhances your progression opportunities. it helps paint the picture for why you are the go-to in your field or the best fit for that role promotion.
with more appealing visuals, the value of a social media or employment platform like 'linked in' cant be understated. it can be a snapshot that resonates more quickly with those assessing you. it also provides a prospective network of like-minded professionals you can meet and interact with in a mutually beneficial environment. a proactive and well managed presence online can improve the depth of your scorecard with prospective recruiters and within your existing organisation. a strong profile reinforces the thought that you are serious about your career and have the capacity to be a future thought-leader.
whilst a well presented cv is still an important part of the professionals toolkit, even the trusty cv is shrinking to just a page or two of highlights. we've also seen the emergence of digital cv's which are accessed via qr codes - again highlighting the importance of a sound digital footprint moving forward. as with your digital presence, anything you provide as testament to your employment or promotional capacity should be succinct and clear in its representation of the authentic you.
the goal for your career brand is as follows: 1. understand what you want, and the direction you are choosing for your brand. 2. determine which platforms and in what context you will sell your brand. 3. place only content and profile contributions that sell you in the way you want to be sold. 4. build your profile, place the base content and share with those in your network. 5. monitor your audience and how they respond to 'brand you'. 6. if content needs to be adjusted in terms of length or presentation - make changes accordingly. the goal is to engage your audience and enhance what you do. but you are looking to maintain authenticity (so find the balance). 7. continue to provide content and updates at pre-determined intervals to re-enforce your values and pitch - in an audience-friendly manner.
