personal branding can be simple - if the approach is simple.
by harnessing a strategic and consistent approach to designing and maintaining your brand, it doesn't need to be difficult. it really is only as hard as you make it.
so why do some of us make it so hard?
a great deal of the foundation of what we do at minmaerke centers around the philosophy of 'minimalism'. keeping it simple enhances achievability. by structuring your brand development activity around a small number of pillars - personal branding can be easy - and effective.
to give you insight to our approach, the pillars of personal branding in our eyes are:
1. authenticity always. remain authentic to yourself and your purpose. 2. consistency is key. ensure your message and subsequent communication aligns. 3. ownership and forethought - how will your brand look in the future. 4. find your tribe. be it network or audience, who gets you? 5. its not about volume. content and communication are relevant to your own goals.
by setting your brand strategy and activity in line with these pillars, you have a checkpoint for delivery of your brand, and a simplified framework. development of your brand can be as simple as a sentence or two outlining your position in each of the pillars - there are no rules though. go as shallow or deep as you like - remembering that more content tends to support a more succinct brand where it is consistently delivered. then implement activity that aligns and builds the bigger picture about brand you. be as minimalist or as volume driven as you like, but focus on delivery of valuable and consistent content.
